THE OVERALL INTENTION OF THE BRAND IS TO GIVE PEOPLE AN ALTERNATIVE LIFESTYLE BRAND THAT DIFFERS FROM TODAY'S STREET-WEAR BRANDS BY FOCUSING ON COMMUNICATING THAT ALL PEOPLE CAN SUCCEED AS LONG AS THE PREREQUISITES ARE THE SAME. BY WEARING BLK SKN, YOUTHS ARE STATING “HE MADE IT, SO I CAN MAKE IT”. FROM A FASHION PERSPECTIVE; OUR PURPOSE IS TO BE UNIQUE IN FOCUSING ON BLACK GARMENTS WITH TIMELESS AND MINIMALIST DESIGN.